From the summer of 2001 until October, 2005, BMW hosted the "BMW Films". Archived from the original on 2007-09-27. website, showcasing sporty models being driven to extremes. These videos are still popular within the enthusiast community and proved to be a ground-breaking online advertising campaign.
Annually since 1999, BMW enthusiasts have met in Santa Barbara, CA to attend Bimmerfest. One of the largest brand-specific gatherings in the U.S., over 3,000 people attended in 2006, and over 1,000 BMW cars were present. In 2007, the event was held on May 5.
BMW slang
The initials BMW are pronounced [ˈbeː ˈɛm ˈveː] in German.[34] The model series are referred to as "Einser" ("One-er" for 1 series), "Dreier" ("Three-er" for 3 series), "Fünfer" ("Five-er" for the 5 series), "Sechser" ("Six-er" for the 6 series), "Siebener" ("Seven-er" for the 7 series). These are not actually slang, but are the normal way that such letters and numbers are pronounced in German.[35]
The English slang terms Beemer, Bimmer and Bee-em are variously used for BMWs of all kinds,[36][37] cars, and motorcycles.[38][39]
In the US, specialists have been at pains to prescribe that a distinction must be made between using Beemer exclusively to describe BMW motorcycles, and using Bimmer only to refer to BMW cars,[40][41][42] in the manner of a "true aficionado"[43] and avoid appearing to be "uninitiated."[44][45] The Canadian Globe and Mail prefers Bimmer and calls Beemer a "yuppie abomination,"[46] while the Tacoma News Tribune says it is a distinction made by "auto snobs."[47] Using the wrong slang risks offending BMW enthusiasts.[48][49][50] An editor of Business Week was satisfied in 2003 that the question was resolved in favor of Bimmer by noting that a Google search yielded 10 times as many hits compared to Beemer.[51]
The arts
1975 BMW 3.0CSL painted by Alexander Calder.
Manufacturers employ designers for their cars, but BMW has made efforts to gain recognition for exceptional contributions to and support of the arts, including art beyond motor vehicle design. These efforts typically overlap or complement BMW's marketing and branding campaigns.[52] The headquarters building, designed in 1972 by Karl Schwanzer has become a European icon,[53] and artist Gerhard Richter created his Red, Yellow, Blue series of paintings for the building's lobby.[54][55] In 1975, Alexander Calder was commissioned to paint the 3.0CSL driven by Hervé Poulain at the 24 Hours of Le Mans. This led to more BMW Art Cars, painted by artists including David Hockney, Jenny Holzer, Roy Lichtenstein, and others. The cars, currently numbering 16, have been shown at the Louvre, Guggenheim Museum Bilbao, and, in 2009, at the Los Angeles County Museum of Art and New York's Grand Central Terminal.[53] BMW was the principal sponsor of the 1998 The Art of the Motorcycle exhibition at the Solomon R. Guggenheim Museum and other Guggenheim museums, though the financial relationship between BMW and the Guggenheim was criticized in many quarters.[56][57]
Wikimedia Commons has media related to: BMW Art Cars
The 2006 "BMW Performance Series" was a marketing event geared to attract black car buyers, and featured the "BMW Pop-Jazz Live Series," a tour headlined by jazz musician Mike Phillips, and the "BMW Blackfilms.com Film Series" highlighting black filmmakers.[58]
April Fools
BMW has garnered a reputation over the years for its April Fools pranks, which are printed in the British press every year. In 2010, they ran an advert announcing that customers would be able to order BMWs with different coloured badges to show their affiliation with the political party they supported.
Overseas subsidiaries
South Africa
BMWs have been assembled in South Africa since 1968,[59] when Praetor Monteerders' plant was opened in Rosslyn, near Pretoria. BMW initially bought shares in the company, before fully acquiring it in 1975; in so doing, the company became BMW South Africa, the first wholly owned subsidiary of BMW to be established outside Germany. Three unique models that BMW Motorsport created for the South African market were the E23 M745i (1983), which used the M88 engine from the BMW M1, the BMW 333i (1986), which added a 6-cylinder 3.2 litre M30 engine to the E30,[60] and the E30 BMW 325is (1989) which was powered by an Alpina-derived 2.7 litre engine.
Unlike U.S. manufacturers, such as Ford and GM, which divested from the country in the 1980s, BMW retained full ownership of its operations in South Africa.
Following the end of apartheid in 1994, and the lowering of import tariffs, BMW South Africa ended local production of the 5-Series and 7-Series, in order to concentrate on production of the 3-Series for the export market. South African–built BMWs are now exported to right hand drive markets including Japan, Australia, New Zealand, the United Kingdom, Malaysia, Singapore, and Hong Kong, as well as Sub-Saharan Africa. Since 1997, BMW South Africa has produced vehicles in left hand drive for export to Taiwan, the United States and Iran, as well as South America.
BMW's with a VIN number starting with "NC0" are manufactured in South Africa.
United States
BMW Spartanburg factory
BMW Manufacturing Co has been manufacturing the X5 and, more recently, the X6 in Greer near Spartanburg, South Carolina, USA.[61] The smaller X3 is slated to begin production in Spartanburg in 2009–2010.
BMW's with a VIN number starting with "4US" are manufactured in Spartanburg.
India
BMW India was established in 2006 as a sales subsidiary in Gurgaon (National Capital Region). A state-of-the-art assembly plant for BMW 3 and 5 Series started operation in early 2007 in Chennai. Construction of the plant started in January 2006 with an initial investment of more than one billion Indian Rupees. The plant started operation in the first quarter of 2007 and produces the different variants of BMW 3 Series and BMW 5 Series.[62]