Signing a deal in 2003 for the production of sedans in China,[63] May 2004 saw the opening of a factory in the North-eastern city of Shenyang where Brilliance Automotive produces BMW-branded automobiles[64] in a joint venture with the German company.[65]
Canada
In October 2008, BMW Group Canada was named one of Greater Toronto's Top Employers by Mediacorp Canada Inc., which was announced by the Toronto Star newspaper.[66]
Austria
The BMW X3 is also made by Magna Steyr, a subsidiary of a Canadian company, in Graz, Austria under license from BMW.[citation needed]
Egypt
Bavarian Auto Group is a multinational group of companies established in March 2003 when it was appointed as the sole importer of BMW and MINI in Egypt, with exclusive rights for import, assembly, distribution, sales and after-sales support of BMW products in Egypt.
Since that date, BAG invested a total amount of 100 Million US Dollars distributed on 7 companies and 11 premises in addition to 3 stores.
Currently, the facility enables Bavarian Auto the opportunity to offer a full range of locally assembled models; including the BMW 3 Series, 5 Series, 7 Series and X3 which. In combination with a new range of imported models; including the BMW 1 Series, 6 Series, X5, X6 and various MINI models.
Related companies
From the summer of 2001 until October, 2005, BMW hosted the "BMW Films". Archived from the original on 2007-09-27. website, showcasing sporty models being driven to extremes. These videos are still popular within the enthusiast community and proved to be a ground-breaking online advertising campaign.
Annually since 1999, BMW enthusiasts have met in Santa Barbara, CA to attend Bimmerfest. One of the largest brand-specific gatherings in the U.S., over 3,000 people attended in 2006, and over 1,000 BMW cars were present. In 2007, the event was held on May 5.
BMW slang
The initials BMW are pronounced [ˈbeː ˈɛm ˈveː] in German.[34] The model series are referred to as "Einser" ("One-er" for 1 series), "Dreier" ("Three-er" for 3 series), "Fünfer" ("Five-er" for the 5 series), "Sechser" ("Six-er" for the 6 series), "Siebener" ("Seven-er" for the 7 series). These are not actually slang, but are the normal way that such letters and numbers are pronounced in German.[35]
The English slang terms Beemer, Bimmer and Bee-em are variously used for BMWs of all kinds,[36][37] cars, and motorcycles.[38][39]
In the US, specialists have been at pains to prescribe that a distinction must be made between using Beemer exclusively to describe BMW motorcycles, and using Bimmer only to refer to BMW cars,[40][41][42] in the manner of a "true aficionado"[43] and avoid appearing to be "uninitiated."[44][45] The Canadian Globe and Mail prefers Bimmer and calls Beemer a "yuppie abomination,"[46] while the Tacoma News Tribune says it is a distinction made by "auto snobs."[47] Using the wrong slang risks offending BMW enthusiasts.[48][49][50] An editor of Business Week was satisfied in 2003 that the question was resolved in favor of Bimmer by noting that a Google search yielded 10 times as many hits compared to Beemer.[51]
The arts
1975 BMW 3.0CSL painted by Alexander Calder.
Manufacturers employ designers for their cars, but BMW has made efforts to gain recognition for exceptional contributions to and support of the arts, including art beyond motor vehicle design. These efforts typically overlap or complement BMW's marketing and branding campaigns.[52] The headquarters building, designed in 1972 by Karl Schwanzer has become a European icon,[53] and artist Gerhard Richter created his Red, Yellow, Blue series of paintings for the building's lobby.[54][55] In 1975, Alexander Calder was commissioned to paint the 3.0CSL driven by Hervé Poulain at the 24 Hours of Le Mans. This led to more BMW Art Cars, painted by artists including David Hockney, Jenny Holzer, Roy Lichtenstein, and others. The cars, currently numbering 16, have been shown at the Louvre, Guggenheim Museum Bilbao, and, in 2009, at the Los Angeles County Museum of Art and New York's Grand Central Terminal.[53] BMW was the principal sponsor of the 1998 The Art of the Motorcycle exhibition at the Solomon R. Guggenheim Museum and other Guggenheim museums, though the financial relationship between BMW and the Guggenheim was criticized in many quarters.[56][57]
Wikimedia Commons has media related to: BMW Art Cars
The 2006 "BMW Performance Series" was a marketing event geared to attract black car buyers, and featured the "BMW Pop-Jazz Live Series," a tour headlined by jazz musician Mike Phillips, and the "BMW Blackfilms.com Film Series" highlighting black filmmakers.[58]
April Fools
BMW has garnered a reputation over the years for its April Fools pranks, which are printed in the British press every year. In 2010, they ran an advert announcing that customers would be able to order BMWs with different coloured badges to show their affiliation with the political party they supported.
Overseas subsidiaries
South Africa
BMWs have been assembled in South Africa since 1968,[59] when Praetor Monteerders' plant was opened in Rosslyn, near Pretoria. BMW initially bought shares in the company, before fully acquiring it in 1975; in so doing, the company became BMW South Africa, the first wholly owned subsidiary of BMW to be established outside Germany. Three unique models that BMW Motorsport created for the South African market were the E23 M745i (1983), which used the M88 engine from the BMW M1, the BMW 333i (1986), which added a 6-cylinder 3.2 litre M30 engine to the E30,[60] and the E30 BMW 325is (1989) which was powered by an Alpina-derived 2.7 litre engine.
Unlike U.S. manufacturers, such as Ford and GM, which divested from the country in the 1980s, BMW retained full ownership of its operations in South Africa.
Following the end of apartheid in 1994, and the lowering of import tariffs, BMW South Africa ended local production of the 5-Series and 7-Series, in order to concentrate on production of the 3-Series for the export market. South African–built BMWs are now exported to right hand drive markets including Japan, Australia, New Zealand, the United Kingdom, Malaysia, Singapore, and Hong Kong, as well as Sub-Saharan Africa. Since 1997, BMW South Africa has produced vehicles in left hand drive for export to Taiwan, the United States and Iran, as well as South America.
BMW's with a VIN number starting with "NC0" are manufactured in South Africa.
United States
BMW Spartanburg factory
BMW Manufacturing Co has been manufacturing the X5 and, more recently, the X6 in Greer near Spartanburg, South Carolina, USA.[61] The smaller X3 is slated to begin production in Spartanburg in 2009–2010.
BMW's with a VIN number starting with "4US" are manufactured in Spartanburg.
India
BMW India was established in 2006 as a sales subsidiary in Gurgaon (National Capital Region). A state-of-the-art assembly plant for BMW 3 and 5 Series started operation in early 2007 in Chennai. Construction of the plant started in January 2006 with an initial investment of more than one billion Indian Rupees. The plant started operation in the first quarter of 2007 and produces the different variants of BMW 3 Series and BMW 5 Series.[62]
Annually since 1999, BMW enthusiasts have met in Santa Barbara, CA to attend Bimmerfest. One of the largest brand-specific gatherings in the U.S., over 3,000 people attended in 2006, and over 1,000 BMW cars were present. In 2007, the event was held on May 5.
BMW slang
The initials BMW are pronounced [ˈbeː ˈɛm ˈveː] in German.[34] The model series are referred to as "Einser" ("One-er" for 1 series), "Dreier" ("Three-er" for 3 series), "Fünfer" ("Five-er" for the 5 series), "Sechser" ("Six-er" for the 6 series), "Siebener" ("Seven-er" for the 7 series). These are not actually slang, but are the normal way that such letters and numbers are pronounced in German.[35]
The English slang terms Beemer, Bimmer and Bee-em are variously used for BMWs of all kinds,[36][37] cars, and motorcycles.[38][39]
In the US, specialists have been at pains to prescribe that a distinction must be made between using Beemer exclusively to describe BMW motorcycles, and using Bimmer only to refer to BMW cars,[40][41][42] in the manner of a "true aficionado"[43] and avoid appearing to be "uninitiated."[44][45] The Canadian Globe and Mail prefers Bimmer and calls Beemer a "yuppie abomination,"[46] while the Tacoma News Tribune says it is a distinction made by "auto snobs."[47] Using the wrong slang risks offending BMW enthusiasts.[48][49][50] An editor of Business Week was satisfied in 2003 that the question was resolved in favor of Bimmer by noting that a Google search yielded 10 times as many hits compared to Beemer.[51]
The arts
1975 BMW 3.0CSL painted by Alexander Calder.
Manufacturers employ designers for their cars, but BMW has made efforts to gain recognition for exceptional contributions to and support of the arts, including art beyond motor vehicle design. These efforts typically overlap or complement BMW's marketing and branding campaigns.[52] The headquarters building, designed in 1972 by Karl Schwanzer has become a European icon,[53] and artist Gerhard Richter created his Red, Yellow, Blue series of paintings for the building's lobby.[54][55] In 1975, Alexander Calder was commissioned to paint the 3.0CSL driven by Hervé Poulain at the 24 Hours of Le Mans. This led to more BMW Art Cars, painted by artists including David Hockney, Jenny Holzer, Roy Lichtenstein, and others. The cars, currently numbering 16, have been shown at the Louvre, Guggenheim Museum Bilbao, and, in 2009, at the Los Angeles County Museum of Art and New York's Grand Central Terminal.[53] BMW was the principal sponsor of the 1998 The Art of the Motorcycle exhibition at the Solomon R. Guggenheim Museum and other Guggenheim museums, though the financial relationship between BMW and the Guggenheim was criticized in many quarters.[56][57]
Wikimedia Commons has media related to: BMW Art Cars
The 2006 "BMW Performance Series" was a marketing event geared to attract black car buyers, and featured the "BMW Pop-Jazz Live Series," a tour headlined by jazz musician Mike Phillips, and the "BMW Blackfilms.com Film Series" highlighting black filmmakers.[58]
April Fools
BMW has garnered a reputation over the years for its April Fools pranks, which are printed in the British press every year. In 2010, they ran an advert announcing that customers would be able to order BMWs with different coloured badges to show their affiliation with the political party they supported.
Overseas subsidiaries
South Africa
BMWs have been assembled in South Africa since 1968,[59] when Praetor Monteerders' plant was opened in Rosslyn, near Pretoria. BMW initially bought shares in the company, before fully acquiring it in 1975; in so doing, the company became BMW South Africa, the first wholly owned subsidiary of BMW to be established outside Germany. Three unique models that BMW Motorsport created for the South African market were the E23 M745i (1983), which used the M88 engine from the BMW M1, the BMW 333i (1986), which added a 6-cylinder 3.2 litre M30 engine to the E30,[60] and the E30 BMW 325is (1989) which was powered by an Alpina-derived 2.7 litre engine.
Unlike U.S. manufacturers, such as Ford and GM, which divested from the country in the 1980s, BMW retained full ownership of its operations in South Africa.
Following the end of apartheid in 1994, and the lowering of import tariffs, BMW South Africa ended local production of the 5-Series and 7-Series, in order to concentrate on production of the 3-Series for the export market. South African–built BMWs are now exported to right hand drive markets including Japan, Australia, New Zealand, the United Kingdom, Malaysia, Singapore, and Hong Kong, as well as Sub-Saharan Africa. Since 1997, BMW South Africa has produced vehicles in left hand drive for export to Taiwan, the United States and Iran, as well as South America.
BMW's with a VIN number starting with "NC0" are manufactured in South Africa.
United States
BMW Spartanburg factory
BMW Manufacturing Co has been manufacturing the X5 and, more recently, the X6 in Greer near Spartanburg, South Carolina, USA.[61] The smaller X3 is slated to begin production in Spartanburg in 2009–2010.
BMW's with a VIN number starting with "4US" are manufactured in Spartanburg.
India
BMW India was established in 2006 as a sales subsidiary in Gurgaon (National Capital Region). A state-of-the-art assembly plant for BMW 3 and 5 Series started operation in early 2007 in Chennai. Construction of the plant started in January 2006 with an initial investment of more than one billion Indian Rupees. The plant started operation in the first quarter of 2007 and produces the different variants of BMW 3 Series and BMW 5 Series.[62]
BMW vehicles follow a certain nomenclature; usually a 3 digit number is followed by 1 or 2 letters. The first number represents the series number. The next two numbers traditionally represent the engine displacement in cubic centimeters divided by 100.[29] A similar nomenclature is used by BMW Motorrad for their motorcycles.
The system of letters can be used in combination, and is as follows:
A = automatic transmission
C = coupé, last used on the BMW E46 and the BMW E63 (dropped after 2005 model year)
c = cabriolet
d = diesel†
e = eta (efficient economy, from the Greek letter 'η')
g = compressed natural gas/CNG
h = hydrogen
i = fuel-injected
L = long wheelbase
s = sport, also means "2 dr" on E36 model††
sDrive = rear wheel drive
T = touring (wagon/estate)
Ti = hatchback for the BMW 3 Series hatchback
x / xDrive = BMW xDrive all wheel drive
† historic nomenclature indicating "td" refers to "Turbo Diesel", not a diesel hatchback or touring model (524td, 525td)
†† typically includes sport seats, spoiler, aerodynamic body kit, upgraded wheels, etc.
For example, the BMW 760iL is a fuel-injected 7 Series with a long wheelbase and 6.0 liters of displacement. This badge was used for successive generations, E65 and F01.
When 'L' supersedes the series number (e.g. L6, L7, etc.) it identifies the vehicle as a special luxury variant, featuring extended leather and special interior appointments. The L7 is based on the E23 and E38, and the L6 is based on the E24.
When 'X' is capitalized and supersedes the series number (e.g. X3, X5, etc.) it identifies the vehicle as one of BMW's Sports Activity Vehicles (SAV), their brand of crossovers, featuring BMW's xDrive. The second number in the 'X' series denotes the platform that it is based upon, for instance the X5 is derived from the 5 Series. Unlike BMW cars, the SAV's main badge does not denote engine size, the engine is instead indicated on side badges.
The 'Z' identifies the vehicle as a two seat roadster (e.g. Z1, Z3, Z4, etc.). 'M' variants of 'Z' models have the 'M' as a suffix or prefix, depending on country of sale (e.g. 'Z4 M' is 'M Roadster' in Canada).
Previous X & Z vehicles had 'i' or 'si' following the engine displacement number (denoted in liters). BMW is now globally standardizing this nomenclature on X & Z vehicles by using 'sDrive' or 'xDrive' (simply meaning rear or all wheel drive, respectively) followed by two numbers which vaguely represent the vehicle's engine (e.g. Z4 sDrive35i is a rear wheel drive Z4 roadster with a 3.0 L twin-turbo fuel-injected engine). [30]
BMW last used the 's' for the E36 325is, which ceased production in 1995. However, the 's' nomenclature was revied on the 2011 model year BMW 335is and BMW Z4 sDrive35is. The 335is is a sport-tuned trim with more performance and an optional dual clutch transmission that slots between the regular 335i and top-of-the-line M3.[31][32]
The 'M' – for Motorsport – identifies the vehicle as a high-performance model of a particular series (e.g. M3, M5, M6, etc.). For example, the M6 is the highest performing vehicle in the 6 Series lineup. Although 'M' cars should be separated into their respective series platforms, it is very common to see 'M' cars grouped together as its own lineup on the official BMW website. The M versions of the Sports Activity Vehicles, such as the BMW X5 M, could not follow the regular naming convention since MX5 was used for Mazda's MX-5 Miata.
Exceptions
There are exceptions to the numbering nomenclature.[33]
For instance in the 2008 model year, the 125i/128i, 328i, and 528i all had 3.0 naturally aspirated engines, not a 2,500 cc or 2,800 cc engine as the series designation number would lead one to believe. The '28' is to denote a detuned engine in the 2008 cars, compared to the 2006 model year '30' vehicles (330i and 530i) which had similar 3.0 naturally aspirated engines with more horsepower.
The 2008 BMW 335i also has a 3.0-liter engine; however it is twin-turbocharged, which is not identified by the nomenclature, however the '35' indicates that it is more powerful than the '30' that it replaced.
The E36 and E46 323i and E39 523i had 2.5-liter engines. The E36 318i made after 1996 has a 1.9 L engine (M44) as opposed to the 1.8 L (M42) used in the 1992 to 1995 models.
The badging for recent V8 engines (N62 and N63) also does not indicate displacement, as the 2006 750i and 2009 750i have 4800 cc and 4400 cc engines, respectively.
The system of letters can be used in combination, and is as follows:
A = automatic transmission
C = coupé, last used on the BMW E46 and the BMW E63 (dropped after 2005 model year)
c = cabriolet
d = diesel†
e = eta (efficient economy, from the Greek letter 'η')
g = compressed natural gas/CNG
h = hydrogen
i = fuel-injected
L = long wheelbase
s = sport, also means "2 dr" on E36 model††
sDrive = rear wheel drive
T = touring (wagon/estate)
Ti = hatchback for the BMW 3 Series hatchback
x / xDrive = BMW xDrive all wheel drive
† historic nomenclature indicating "td" refers to "Turbo Diesel", not a diesel hatchback or touring model (524td, 525td)
†† typically includes sport seats, spoiler, aerodynamic body kit, upgraded wheels, etc.
For example, the BMW 760iL is a fuel-injected 7 Series with a long wheelbase and 6.0 liters of displacement. This badge was used for successive generations, E65 and F01.
When 'L' supersedes the series number (e.g. L6, L7, etc.) it identifies the vehicle as a special luxury variant, featuring extended leather and special interior appointments. The L7 is based on the E23 and E38, and the L6 is based on the E24.
When 'X' is capitalized and supersedes the series number (e.g. X3, X5, etc.) it identifies the vehicle as one of BMW's Sports Activity Vehicles (SAV), their brand of crossovers, featuring BMW's xDrive. The second number in the 'X' series denotes the platform that it is based upon, for instance the X5 is derived from the 5 Series. Unlike BMW cars, the SAV's main badge does not denote engine size, the engine is instead indicated on side badges.
The 'Z' identifies the vehicle as a two seat roadster (e.g. Z1, Z3, Z4, etc.). 'M' variants of 'Z' models have the 'M' as a suffix or prefix, depending on country of sale (e.g. 'Z4 M' is 'M Roadster' in Canada).
Previous X & Z vehicles had 'i' or 'si' following the engine displacement number (denoted in liters). BMW is now globally standardizing this nomenclature on X & Z vehicles by using 'sDrive' or 'xDrive' (simply meaning rear or all wheel drive, respectively) followed by two numbers which vaguely represent the vehicle's engine (e.g. Z4 sDrive35i is a rear wheel drive Z4 roadster with a 3.0 L twin-turbo fuel-injected engine). [30]
BMW last used the 's' for the E36 325is, which ceased production in 1995. However, the 's' nomenclature was revied on the 2011 model year BMW 335is and BMW Z4 sDrive35is. The 335is is a sport-tuned trim with more performance and an optional dual clutch transmission that slots between the regular 335i and top-of-the-line M3.[31][32]
The 'M' – for Motorsport – identifies the vehicle as a high-performance model of a particular series (e.g. M3, M5, M6, etc.). For example, the M6 is the highest performing vehicle in the 6 Series lineup. Although 'M' cars should be separated into their respective series platforms, it is very common to see 'M' cars grouped together as its own lineup on the official BMW website. The M versions of the Sports Activity Vehicles, such as the BMW X5 M, could not follow the regular naming convention since MX5 was used for Mazda's MX-5 Miata.
Exceptions
There are exceptions to the numbering nomenclature.[33]
For instance in the 2008 model year, the 125i/128i, 328i, and 528i all had 3.0 naturally aspirated engines, not a 2,500 cc or 2,800 cc engine as the series designation number would lead one to believe. The '28' is to denote a detuned engine in the 2008 cars, compared to the 2006 model year '30' vehicles (330i and 530i) which had similar 3.0 naturally aspirated engines with more horsepower.
The 2008 BMW 335i also has a 3.0-liter engine; however it is twin-turbocharged, which is not identified by the nomenclature, however the '35' indicates that it is more powerful than the '30' that it replaced.
The E36 and E46 323i and E39 523i had 2.5-liter engines. The E36 318i made after 1996 has a 1.9 L engine (M44) as opposed to the 1.8 L (M42) used in the 1992 to 1995 models.
The badging for recent V8 engines (N62 and N63) also does not indicate displacement, as the 2006 750i and 2009 750i have 4800 cc and 4400 cc engines, respectively.
BMW has a long and successful history in touring car racing.
European Touring Car Championship (ETCC) – Since 1968, BMW won 24 drivers' championships[citation needed] along with several manufacturers' and teams' titles.
World Touring Car Championship (WTCC) – BMW won four drivers' championship (1987, 2005, 2006 and 2007) and three manufacturers' titles (2005–2007).
DTM (Deutsche Tourenwagen Meisterschaft) – the following won the DTM drivers' championship driving BMWs:
1989: Roberto Ravaglia, BMW M3
1987: Eric van der Poele, BMW M3
The DRM (Deutsche Rennsport Meisterschaft) was won by Harald Ertl in a BMW 320i Turbo in 1978
British Touring Car Championship (BTCC) – BMW won the drivers' championship in 1988, 1991, 1992 and 1993 and manufacturers' championship in 1991 and 1993.
Japanese Touring Car Championship (JTCC) – BMW (Schnitzer) flew from Europe to Japan to compete in the JTCC and won the championship in 1995.
Mille Miglia – BMW won Mille Miglia in 1940 in with a 328 Touring Coupé. Previously in 1938 the 328 sport car also obtained a class victory.
Rally
RAC Rally – The 328 sport car won this event in 1939.
Paris Dakar Rally – BMW motorcycles have won this event 6 times.
Tour De Corse – The BMW M3 - E30 won this event in 1987
Sport sponsorship beyond motor sport
BMW does more than just motor sport sponsorship. It sponsors international polo matches played at Shongweni in Durban and Illovo in Johannesburg, South Africa.[citation needed] BMW and the United States Olympic Committee (USOC) made six year sponsorship deal official in July 2010. Those at BMW and the USOC officials see nothing contradictory about a German company sponsoring Olympians in the USA in this global economy.[23]
Environmental record
The company is a charter member of the U.S. Environmental Protection Agency's (EPA) National Environmental Achievement Track, which recognizes companies for their environmental stewardship and performance. It is also a member of the South Carolina Environmental Excellence Program and is on the Dow Jones Sustainability Group Index, which rates environmentally friendly companies.[24] BMW has taken measures to reduce the impact the company has on the environment. It is trying to design less-polluting cars by making existing models more efficient, as well as developing environmentally friendly fuels for future vehicles. Possibilities include: electric power, hybrid power (combustion, engines and electric motors) hydrogen engines.[25]
BMW offers 49 models with EU5/6 emissions norm and nearly 20 models with CO2 output less than 140 g/km, which puts it on the lowest tax group and therefore could provide the future owner with eco-bonus offered from some European countries.
However, there have been some criticisms directed at BMW, and in particular, accusations of greenwash in reference to their BMW Hydrogen 7. Some critics claim that the emissions produced during hydrogen fuel production outweigh the reduction of tailpipe emissions, and that the Hydrogen 7 is a distraction from more immediate, practical solutions for car pollution.[26]
European Touring Car Championship (ETCC) – Since 1968, BMW won 24 drivers' championships[citation needed] along with several manufacturers' and teams' titles.
World Touring Car Championship (WTCC) – BMW won four drivers' championship (1987, 2005, 2006 and 2007) and three manufacturers' titles (2005–2007).
DTM (Deutsche Tourenwagen Meisterschaft) – the following won the DTM drivers' championship driving BMWs:
1989: Roberto Ravaglia, BMW M3
1987: Eric van der Poele, BMW M3
The DRM (Deutsche Rennsport Meisterschaft) was won by Harald Ertl in a BMW 320i Turbo in 1978
British Touring Car Championship (BTCC) – BMW won the drivers' championship in 1988, 1991, 1992 and 1993 and manufacturers' championship in 1991 and 1993.
Japanese Touring Car Championship (JTCC) – BMW (Schnitzer) flew from Europe to Japan to compete in the JTCC and won the championship in 1995.
Mille Miglia – BMW won Mille Miglia in 1940 in with a 328 Touring Coupé. Previously in 1938 the 328 sport car also obtained a class victory.
Rally
RAC Rally – The 328 sport car won this event in 1939.
Paris Dakar Rally – BMW motorcycles have won this event 6 times.
Tour De Corse – The BMW M3 - E30 won this event in 1987
Sport sponsorship beyond motor sport
BMW does more than just motor sport sponsorship. It sponsors international polo matches played at Shongweni in Durban and Illovo in Johannesburg, South Africa.[citation needed] BMW and the United States Olympic Committee (USOC) made six year sponsorship deal official in July 2010. Those at BMW and the USOC officials see nothing contradictory about a German company sponsoring Olympians in the USA in this global economy.[23]
Environmental record
The company is a charter member of the U.S. Environmental Protection Agency's (EPA) National Environmental Achievement Track, which recognizes companies for their environmental stewardship and performance. It is also a member of the South Carolina Environmental Excellence Program and is on the Dow Jones Sustainability Group Index, which rates environmentally friendly companies.[24] BMW has taken measures to reduce the impact the company has on the environment. It is trying to design less-polluting cars by making existing models more efficient, as well as developing environmentally friendly fuels for future vehicles. Possibilities include: electric power, hybrid power (combustion, engines and electric motors) hydrogen engines.[25]
BMW offers 49 models with EU5/6 emissions norm and nearly 20 models with CO2 output less than 140 g/km, which puts it on the lowest tax group and therefore could provide the future owner with eco-bonus offered from some European countries.
However, there have been some criticisms directed at BMW, and in particular, accusations of greenwash in reference to their BMW Hydrogen 7. Some critics claim that the emissions produced during hydrogen fuel production outweigh the reduction of tailpipe emissions, and that the Hydrogen 7 is a distraction from more immediate, practical solutions for car pollution.[26]
Motorcycle
BMW S1000RR
Isle of Man TT – in 1939 BMW became the first foreign manufacturer to win the Isle of Mann TT race with Georg Meier
Dakar Rally – BMW motorcycles have won the Dakar rally six times. In 1981, 1983, 1984, 1985, 1999, and 2000.[21]
Superbike World Championship – BMW returned to premier road racing in 2009 with their all new superbike, the BMW S1000RR.
Formula One
Main article: BMW in Formula One
BMW Sauber F1 Team Logo.
BMW first entered Formula One as a fully-fledged team in 2006.
BMW has a history of success in Formula One. BMW powered cars have won 20 races. In 2006 BMW took over the Sauber team and became Formula One constructors. In 2007 and 2008 the team enjoyed some success. The most recent win is a lone constructor team's victory by BMW Sauber F1 Team, on 8 June 2008, at the Canadian Grand Prix with Robert Kubica driving. Achievements include:
Driver championship: 1 (1983)
Constructor championship: 0 (Runner-up 2002, 2003, 2007)
Grand Prix wins: 20
Podium finishes: 76
Pole positions: 33
Fastest laps: 33
BMW was an engine supplier to Williams, Benetton, Brabham, and Arrows. Notable drivers who have started their Formula One careers with BMW include Jenson Button, Juan Pablo Montoya, and Sebastian Vettel.
In July 2009, BMW announced that it would withdraw from Formula One at the end of the 2009 season.[22]. The team was sold back to the previous owner, Peter Sauber, who still at the beginning of the 2010 season has yet to drop the BMW part of the name of the team.
BMW S1000RR
Isle of Man TT – in 1939 BMW became the first foreign manufacturer to win the Isle of Mann TT race with Georg Meier
Dakar Rally – BMW motorcycles have won the Dakar rally six times. In 1981, 1983, 1984, 1985, 1999, and 2000.[21]
Superbike World Championship – BMW returned to premier road racing in 2009 with their all new superbike, the BMW S1000RR.
Formula One
Main article: BMW in Formula One
BMW Sauber F1 Team Logo.
BMW first entered Formula One as a fully-fledged team in 2006.
BMW has a history of success in Formula One. BMW powered cars have won 20 races. In 2006 BMW took over the Sauber team and became Formula One constructors. In 2007 and 2008 the team enjoyed some success. The most recent win is a lone constructor team's victory by BMW Sauber F1 Team, on 8 June 2008, at the Canadian Grand Prix with Robert Kubica driving. Achievements include:
Driver championship: 1 (1983)
Constructor championship: 0 (Runner-up 2002, 2003, 2007)
Grand Prix wins: 20
Podium finishes: 76
Pole positions: 33
Fastest laps: 33
BMW was an engine supplier to Williams, Benetton, Brabham, and Arrows. Notable drivers who have started their Formula One careers with BMW include Jenson Button, Juan Pablo Montoya, and Sebastian Vettel.
In July 2009, BMW announced that it would withdraw from Formula One at the end of the 2009 season.[22]. The team was sold back to the previous owner, Peter Sauber, who still at the beginning of the 2010 season has yet to drop the BMW part of the name of the team.
Sharing little in common with the rest of the line beyond power train, the sporty siblings caught auto enthusiasts' attention and established BMW as an international brand. Precursors to the famed BMW 3 Series, the two-doors' success cemented the firm's future as an upper tier performance car maker. New Class four-doors with numbers ending in "0" were replaced by the larger BMW 5 Series in 1972. The upscale 2000C and 2000CS coupes were replaced by the six-cylinder BMW E9, introduced in 1969 with the 2800CS. The 1600 two-door was discontinued in 1975, the 2002 replaced by the 320i in 1975.
Current models
BMW 3-Series (E90)
The 1 Series, launched in 2004, is BMW's smallest car, and is available in coupe/convertible (E82/E88) and hatchback (E81/E87) forms. The 3 Series, a compact executive car manufactured since model year 1975, is currently in its fifth generation (E90); models include the sport sedan (E90), station wagon (E91), coupe (E92), and convertible (E93). The 5 Series is a mid-size executive car, available in sedan (E60) and station wagon (E61) forms. The 5 Series Gran Turismo (F07), beginning in 2010, will create a segment between station wagons and crossover SUV.[19]
BMW 7-Series (F01)
BMW's full-size flagship executive sedan is the 7 Series. Typically, BMW introduces many of their innovations first in the 7 Series, such as the somewhat controversial iDrive system. The 7 Series Hydrogen, featuring one of the world's first hydrogen fueled internal combustion engines, is fueled by liquid hydrogen and emits only clean water vapor. The latest generation (F01) debuted in 2009. Based on the 5 Series' platform, the 6 Series is BMW's grand touring luxury sport coupe/convertible (E63/E64). A 2-seater roadster and coupe which succeeded the Z3, the Z4 (E85) has been sold since 2002.
BMW X3 SUV (E83)
The X3 (E83), BMW's first crossover SUV (called SAV or "Sports Activity Vehicle" by BMW) debuted in 2003 and is based on the E46/16 3 Series platform. Marketed in Europe as an off-roader, it benefits from BMW's xDrive all-wheel drive system. The all-wheel drive X5 (E70) is a mid-size luxury SUV (SAV) sold by BMW since 2000. A 4-seat crossover SUV released by BMW in December 2007, the X6 is marketed as a "Sports Activity Coupe" (SAC) by BMW. The upcoming X1 extends the BMW Sports Activity Series model lineup.
1 Series (E81) (2004–present) Hatchback, coupe and convertible
3 Series (E90) (2005–present) Sedan, coupe, convertiblen and wagon
5 Series (F10) (2010–present) Sedan and Wagon
5 Series Gran Turismo (2009–present) Progressive Activity Sedan
6 Series (E63) (2003–present) Coupe and convertible
7 Series (F01) (2008–present) Sedan
X1 (2009–present) Compact Crossover SUV/Sports Activity Vehicle (SAV)
X3 (E83) (2003-present) Compact Crossover SUV/Sports Activity Vehicle (SAV)
X5 (E70) (2006–present) Compact Crossover SUV/Sports Activity Vehicle (SAV)
X6 (2008–present) Sports Activity Coupe
Z4 (E89) (2009–present) Sports Roadster
BMW began building motorcycle engines and then motorcycles after World War I. Its motorcycle brand is now known as BMW Motorrad. Their first successful motorcycle, after the failed Helios and Flink, was the "R32" in 1923. This had a "boxer" twin engine, in which a cylinder projects into the air-flow from each side of the machine. Apart from their single cylinder models (basically to the same pattern), all their motorcycles used this distinctive layout until the early 1980s. Many BMWs are still produced in this layout, which is designated the R Series.
BMW roundel in 1939
BMW K1200GT
BMW 1955 R67/3 was the last of the "plunger" models
During the Second World War, BMW produced the BMW R75 motorcycle with a sidecar attached. Featuring a unique design copied from the Zündapp KS750, its sidecar wheel was also motor-driven. Combined with a lockable differential, this made the vehicle very capable off-road, an equivalent in many ways to the Jeep.
In 1983, came the K Series, shaft drive but water-cooled and with either three or four cylinders mounted in a straight line from front to back. Shortly after, BMW also started making the chain-driven F and G series with single and parallel twin Rotax engines.
In the early 1990s, BMW updated the airhead Boxer engine which became known as the oilhead. In 2002, the oilhead engine had two spark plugs per cylinder. In 2004 it added a built-in balance shaft, an increased capacity to 1,170 cc and enhanced performance to 100 hp (75 kW) for the R1200GS, compared to 85 hp (63 kW) of the previous R1150GS. More powerful variants of the oilhead engines are available in the R1100S and R1200S, producing 98 hp (73 kW) and 122 hp (91 kW), respectively.
In 2004, BMW introduced the new K1200S Sports Bike which marked a departure for BMW. It features an engine producing 167 hp (125 kW), derived from the company's work with the Williams F1 team, and is lighter than previous K models. Innovations include electronically adjustable front and rear suspension, and a Hossack-type front fork that BMW calls Duolever.
BMW introduced anti-lock brakes on production motorcycles starting in the late 1980s. The generation of anti-lock brakes available on the 2006 and later BMW motorcycles pave the way for the introduction of electronic stability control, or anti-skid technology later in the 2007 model year.
BMW has been an innovator in motorcycle suspension design, taking up telescopic front suspension long before most other manufacturers. Then they switched to an Earles fork, front suspension by swinging fork (1955 to 1969). Most modern BMWs are truly rear swingarm, single sided at the back (compare with the regular swinging fork usually, and wrongly, called swinging arm). Some BMWs started using yet another trademark front suspension design, the Telelever, in the early 1990s. Like the Earles fork, the Telelever significantly reduces dive under braking.
In July 2007, the Swedish Husqvarna Motorcycles was purchased by BMW for a reported €93 million. BMW Motorrad plans to continue operating Husqvarna Motorcycles as a separate enterprise. All development, sales and production activities, as well as the current workforce, have remained in place at its present location at Varese.[18] Husqvarna manufactures motocross, enduro and supermoto motorcycles.
BMW roundel in 1939
BMW K1200GT
BMW 1955 R67/3 was the last of the "plunger" models
During the Second World War, BMW produced the BMW R75 motorcycle with a sidecar attached. Featuring a unique design copied from the Zündapp KS750, its sidecar wheel was also motor-driven. Combined with a lockable differential, this made the vehicle very capable off-road, an equivalent in many ways to the Jeep.
In 1983, came the K Series, shaft drive but water-cooled and with either three or four cylinders mounted in a straight line from front to back. Shortly after, BMW also started making the chain-driven F and G series with single and parallel twin Rotax engines.
In the early 1990s, BMW updated the airhead Boxer engine which became known as the oilhead. In 2002, the oilhead engine had two spark plugs per cylinder. In 2004 it added a built-in balance shaft, an increased capacity to 1,170 cc and enhanced performance to 100 hp (75 kW) for the R1200GS, compared to 85 hp (63 kW) of the previous R1150GS. More powerful variants of the oilhead engines are available in the R1100S and R1200S, producing 98 hp (73 kW) and 122 hp (91 kW), respectively.
In 2004, BMW introduced the new K1200S Sports Bike which marked a departure for BMW. It features an engine producing 167 hp (125 kW), derived from the company's work with the Williams F1 team, and is lighter than previous K models. Innovations include electronically adjustable front and rear suspension, and a Hossack-type front fork that BMW calls Duolever.
BMW introduced anti-lock brakes on production motorcycles starting in the late 1980s. The generation of anti-lock brakes available on the 2006 and later BMW motorcycles pave the way for the introduction of electronic stability control, or anti-skid technology later in the 2007 model year.
BMW has been an innovator in motorcycle suspension design, taking up telescopic front suspension long before most other manufacturers. Then they switched to an Earles fork, front suspension by swinging fork (1955 to 1969). Most modern BMWs are truly rear swingarm, single sided at the back (compare with the regular swinging fork usually, and wrongly, called swinging arm). Some BMWs started using yet another trademark front suspension design, the Telelever, in the early 1990s. Like the Earles fork, the Telelever significantly reduces dive under braking.
In July 2007, the Swedish Husqvarna Motorcycles was purchased by BMW for a reported €93 million. BMW Motorrad plans to continue operating Husqvarna Motorcycles as a separate enterprise. All development, sales and production activities, as well as the current workforce, have remained in place at its present location at Varese.[18] Husqvarna manufactures motocross, enduro and supermoto motorcycles.
Günther Quandt, whose family became major shareholders of BMW 15 years after the war, was a member of the Nazi Party from 1933. After the election of Hitler, he was appointed to the position of Leader of the Armament Economy, which was a title given to industrialists who played a leading role in the Nazi war economy. Quandt's factories supplied ammunition, rifles, artillery and batteries for the Nazis and, it is claimed, used slave labourers from concentration camps in some of his factories.[14]
A documentary aired on German TV in 2007 claimed that Quandt not only used slave labour, but also sidestepped postwar recrimination. BMW itself was not implicated in the documentary, and the firm has made no comment about the Quandts, but claims to have confronted its own wartime history via independent research projects.[14] The Quandt family responded by pledging to fund a research project into the family's Nazi past and its role under the Third Reich.[15]
Former Danish freedom fighter Carl Adolf Sørensen (b. ca. 1927) has been asked to meet with the Quandt family and possibly receive compensation, but has repeatedly refused to do so on the grounds that it is too late. In 1943, as a 17-year-old, he and 39 other resistance fighters were sent to Germany where they worked with dangerous chemicals, some dying within a few months, and only four of the group were still alive as of May 2009.
A documentary aired on German TV in 2007 claimed that Quandt not only used slave labour, but also sidestepped postwar recrimination. BMW itself was not implicated in the documentary, and the firm has made no comment about the Quandts, but claims to have confronted its own wartime history via independent research projects.[14] The Quandt family responded by pledging to fund a research project into the family's Nazi past and its role under the Third Reich.[15]
Former Danish freedom fighter Carl Adolf Sørensen (b. ca. 1927) has been asked to meet with the Quandt family and possibly receive compensation, but has repeatedly refused to do so on the grounds that it is too late. In 1943, as a 17-year-old, he and 39 other resistance fighters were sent to Germany where they worked with dangerous chemicals, some dying within a few months, and only four of the group were still alive as of May 2009.
After World War I, BMW was forced to cease aircraft (engine) production by the terms of the Versailles Armistice Treaty.[2] The company consequently shifted to motorcycle production in 1923 once the restrictions of the treaty started to be lifted,[3] followed by automobiles in 1928–29.[4][5][6]
The circular blue and white BMW logo or roundel is portrayed by BMW as the movement of an aircraft propeller, to signify the white blades cutting through the blue sky – an interpretation that BMW adopted for convenience in 1929, twelve years after the roundel was created.[7][8] The emblem evolved from the circular Rapp Motorenwerke company logo, from which the BMW company grew, combined with the white and blue colors of the flag of Bavaria, reversed to produce the BMW roundel. However, the origin of the logo being based on the movement of a propeller is in dispute, according to an article recently posted by the New York times, quoting "At the BMW Museum in Munich, Anne Schmidt-Possiwal, explained that the blue-and-white company logo did not represent a spinning propeller, but was meant to show the colors of the Free State of Bavaria." [9]
BMW's first significant aircraft engine was the BMW IIIa inline-six liquid-cooled engine of 1918, much preferred for its high-altitude performance.[10] With German rearmament in the 1930s, the company again began producing aircraft engines for the Luftwaffe. Among its successful World War II engine designs were the BMW 132 and BMW 801 air-cooled radial engines, and the pioneering BMW 003 axial-flow turbojet, which powered the tiny, 1944-1945-era jet-powered "emergency fighter", the Heinkel He 162 Salamander. The BMW 003 jet engine was tested in the A-1b version of the world's first jet fighter, the Messerschmitt Me 262, but BMW engines failed on takeoff, a major setback for the jet fighter program until successful testing with Junkers engines.[11][12]
By 1959 the automotive division of BMW was in financial difficulties and a shareholders meeting was held to decide whether to go into liquidation or find a way of carrying on. It was decided to carry on and to try to cash in on the current economy car boom enjoyed so successfully by some of Germany's ex-aircraft manufacturers such as Messerschmitt and Heinkel. The rights to manufacture the Italian Iso Isetta were bought, the tiny cars themselves were to be powered by a modified form of BMW's own motorcycle engine. This was moderately successful and helped the company get back on its feet. The controlling majority shareholder of the BMW Aktiengesellschaft since 1959 is the Quandt family, which owns about 46% of the stock. The rest is in public float.
In 1992, BMW acquired a large stake in California based industrial design studio DesignworksUSA, which they fully acquired in 1995. In 1994, BMW bought the British Rover Group[13] (which at the time consisted of the Rover, Land Rover and MG brands as well as the rights to defunct brands including Austin and Morris), and owned it for six years. By 2000, Rover was making huge losses and BMW decided to sell the combine. The MG and Rover brands were sold to the Phoenix Consortium to form MG Rover, while Land Rover was taken over by Ford. BMW, meanwhile, retained the rights to build the new MINI, which was launched in 2001.
Chief designer Chris Bangle announced his departure from BMW in February 2009, after serving on the design team for nearly seventeen years. He was replaced by Adrian van Hooydonk, Bangle's former right hand man. Bangle was famously (or infamously) known for his radical designs such as the 2002 7-Series and the 2002 Z4. In July 2007, the production rights for Husqvarna Motorcycles was purchased by BMW for a reported 93 million euros. BMW Motorrad plans to continue operating Husqvarna Motorcycles as a separate enterprise. All development, sales and production activities, as well as the current workforce, have remained in place at its present location at Varese.
The circular blue and white BMW logo or roundel is portrayed by BMW as the movement of an aircraft propeller, to signify the white blades cutting through the blue sky – an interpretation that BMW adopted for convenience in 1929, twelve years after the roundel was created.[7][8] The emblem evolved from the circular Rapp Motorenwerke company logo, from which the BMW company grew, combined with the white and blue colors of the flag of Bavaria, reversed to produce the BMW roundel. However, the origin of the logo being based on the movement of a propeller is in dispute, according to an article recently posted by the New York times, quoting "At the BMW Museum in Munich, Anne Schmidt-Possiwal, explained that the blue-and-white company logo did not represent a spinning propeller, but was meant to show the colors of the Free State of Bavaria." [9]
BMW's first significant aircraft engine was the BMW IIIa inline-six liquid-cooled engine of 1918, much preferred for its high-altitude performance.[10] With German rearmament in the 1930s, the company again began producing aircraft engines for the Luftwaffe. Among its successful World War II engine designs were the BMW 132 and BMW 801 air-cooled radial engines, and the pioneering BMW 003 axial-flow turbojet, which powered the tiny, 1944-1945-era jet-powered "emergency fighter", the Heinkel He 162 Salamander. The BMW 003 jet engine was tested in the A-1b version of the world's first jet fighter, the Messerschmitt Me 262, but BMW engines failed on takeoff, a major setback for the jet fighter program until successful testing with Junkers engines.[11][12]
By 1959 the automotive division of BMW was in financial difficulties and a shareholders meeting was held to decide whether to go into liquidation or find a way of carrying on. It was decided to carry on and to try to cash in on the current economy car boom enjoyed so successfully by some of Germany's ex-aircraft manufacturers such as Messerschmitt and Heinkel. The rights to manufacture the Italian Iso Isetta were bought, the tiny cars themselves were to be powered by a modified form of BMW's own motorcycle engine. This was moderately successful and helped the company get back on its feet. The controlling majority shareholder of the BMW Aktiengesellschaft since 1959 is the Quandt family, which owns about 46% of the stock. The rest is in public float.
In 1992, BMW acquired a large stake in California based industrial design studio DesignworksUSA, which they fully acquired in 1995. In 1994, BMW bought the British Rover Group[13] (which at the time consisted of the Rover, Land Rover and MG brands as well as the rights to defunct brands including Austin and Morris), and owned it for six years. By 2000, Rover was making huge losses and BMW decided to sell the combine. The MG and Rover brands were sold to the Phoenix Consortium to form MG Rover, while Land Rover was taken over by Ford. BMW, meanwhile, retained the rights to build the new MINI, which was launched in 2001.
Chief designer Chris Bangle announced his departure from BMW in February 2009, after serving on the design team for nearly seventeen years. He was replaced by Adrian van Hooydonk, Bangle's former right hand man. Bangle was famously (or infamously) known for his radical designs such as the 2002 7-Series and the 2002 Z4. In July 2007, the production rights for Husqvarna Motorcycles was purchased by BMW for a reported 93 million euros. BMW Motorrad plans to continue operating Husqvarna Motorcycles as a separate enterprise. All development, sales and production activities, as well as the current workforce, have remained in place at its present location at Varese.
FRANKFURT (Dow Jones)--Germany's BMW AG (BMW.XE) Monday reported a 9.1% increase in July group car sales compared to the same month last year.
MAIN FACTS:
-A total of 119,982 BMW, MINI and Rolls-Royce brand automobiles were sold worldwide in July compared to 109,933 in the same period last year.
-Over the past seven months, the number of deliveries climbed 12.5% to 816,014 vehicles.
-Sales increased for the eleventh straight month since September 2009 and the company expects sales performance to remain strong over the coming months.
-For 2010 as a whole, it is aiming for growth of around 10% to reach a total of over 1.4 million vehicles.
-The company is "reaping the benefits not only of the global economic recovery but also of customers' positive response to our vehicles," said Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing.
-Sales of BMW brand automobiles climbed 12% to 101,490 units; the brand has delivered a total of 687,250 from previously 604,214 units to customers since the start of the year - an increase of 13.7%.
-As expected, due to the upcoming extensive revisions to the current MINI model range, the MINI brand delivered slightly fewer vehicles in the month under review; sales fell 5.4% on the year to 18,241.
-In the first seven months, MINI delivered 127,543 vehicles to customers - an increase of 5.6% on the year.
-Frankfurt Bureau, Dow Jones Newswires; 49-69-29725-500
MAIN FACTS:
-A total of 119,982 BMW, MINI and Rolls-Royce brand automobiles were sold worldwide in July compared to 109,933 in the same period last year.
-Over the past seven months, the number of deliveries climbed 12.5% to 816,014 vehicles.
-Sales increased for the eleventh straight month since September 2009 and the company expects sales performance to remain strong over the coming months.
-For 2010 as a whole, it is aiming for growth of around 10% to reach a total of over 1.4 million vehicles.
-The company is "reaping the benefits not only of the global economic recovery but also of customers' positive response to our vehicles," said Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing.
-Sales of BMW brand automobiles climbed 12% to 101,490 units; the brand has delivered a total of 687,250 from previously 604,214 units to customers since the start of the year - an increase of 13.7%.
-As expected, due to the upcoming extensive revisions to the current MINI model range, the MINI brand delivered slightly fewer vehicles in the month under review; sales fell 5.4% on the year to 18,241.
-In the first seven months, MINI delivered 127,543 vehicles to customers - an increase of 5.6% on the year.
-Frankfurt Bureau, Dow Jones Newswires; 49-69-29725-500
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